HandsomeAI TVC Studio

About · Est. 2024 · Hong Kong & Markham

A studio
between cinema and code.

Handsome Smartech is an AI-native TVC production studio. Our team has been making commercials for thirty years; our pipeline is built for the next ten. We sit between traditional craft and AI tooling — directors, editors, sound designers and AI engineers in the same room, on the same project, every day.

01
What We Believe

Cinema isn't being replaced.
It's being accelerated.

The best commercials of the next decade won't be made by AI or by humans. They'll be made by directors and editors using AI the way previous generations used optical printers, motion control, or CGI — as a creative instrument that opens up shots, locations, and ideas that weren't possible before.

We believe in keeping a human on every shot, in real reference, in real briefs, in real reviews. We believe in shipping faster so brands can take more creative swings — and in shipping better so audiences notice when they do.

We're not here to make ads cheap. We're here to make them remarkable.

02
By the Numbers

Three years.
One pipeline.

From a 4-person bootstrap to a global studio shipping commercials in 12 languages.

240+

Films delivered

38

Team across 4 cities

12

Major awards won

$48M

Saved vs. traditional in 2025

03
The Team

Directors, editors,
engineers — same room.

Eight leads. Thirty-eight people. One creative ambition.

Léa Moreau

Founder · CEO

Léa Moreau

Hiro Tanaka

Creative Director

Hiro Tanaka

Wen Zhou

Head of AI Production

Wen Zhou

Marcus Bell

DP · Director

Marcus Bell

Sara Pilcher

Head of Edit

Sara Pilcher

Mateo Rios

Colour Lead

Mateo Rios

Ana Korten

Sound Director

Ana Korten

Daniel Eich

Head of Production

Daniel Eich

04
Recognition

Awards &
honours.

Selected highlights from juried competitions and industry recognition.

2025Cannes Lions · Bronze, Film CraftPeak Performance
2025D&AD Pencil · Wood, DirectionGolden Hour
2025Ciclope · Best New StudioHandsome Smartech
2024Webby · Best Use of AIFresh Bite
2024One Show · Gold, FilmElectric Drive
2024Shots Awards · Tech InnovationHandsome Smartech
2024AICP Show · Production InnovationUntil Dawn
2023ADC Cube · Silver, DirectionNight Run
2023Spikes Asia · Grand PrixSparkling Nights
2023SXSW Pitch · AI FinalistPipeline tooling
2023Vimeo Staff Picks · FeaturedSkin Reborn
2022Lürzer's Archive · Top 200 StudiosFounders' selection
05
Studios

Two cities.
One studio.

Time-zoned for global brands — Hong Kong for APAC, Markham (Toronto) for North America & EMEA.

Hong Kong

Office P, 18/F, Kings Wing Plaza 1, 3 On Kwan Street, Shek Mun, Sha Tin, Hong Kong

Markham

14 Crofting Cres, Markham, ON L6E 0V9, Canada

06
Open Roles · 5

Come build the
pipeline with us.

We hire for taste, craft and curiosity — across direction, edit, sound and engineering.

Want to work together?

Brief us, brief us about a job, or just say hi.