About · Est. 2024 · Hong Kong
A studio
between cinema and code.
Handsome Smartech is an AI-native TVC production studio. Our team has been making commercials for thirty years; our pipeline is built for the next ten. We sit between traditional craft and AI tooling — directors, editors, sound designers and AI engineers in the same room, on the same project, every day.
Cinema isn't being replaced.
It's being accelerated.
The best commercials of the next decade won't be made by AI or by humans. They'll be made by directors and editors using AI the way previous generations used optical printers, motion control, or CGI — as a creative instrument that opens up shots, locations, and ideas that weren't possible before.
We believe in keeping a human on every shot, in real reference, in real briefs, in real reviews. We believe in shipping faster so brands can take more creative swings — and in shipping better so audiences notice when they do.
We're not here to make ads cheap. We're here to make them remarkable.
Senior craft.
AI-native pipeline.
Our team carries ~30 years of combined TVC craft. In 2024 we set up the Hong Kong entity to take this craft global through an AI-native pipeline.
Commercials delivered
Years of TVC craft
Brands the team has served
Client satisfaction rate
Directors, producers,
one creative room.
Four core leads across creative direction, directing, supervision, and production.
Director · Executive Producer
Avex Wong
Director
Turbo Wong
Commercial Director
Xiao Tong
Executive Producer · Producer
Binbin Lau
Team craft and
AI-native pipeline
30 years of TVC craft, the brands we have worked with, and an AI-native production pipeline — that is what makes our expertise.
Brands the team has worked with
L'Oréal · P&G · Samsung · Toyota · and more. Real brand experience the team built during their traditional TVC careers across beauty, FMCG, automotive and tech.
Transparent AI workflow
We use Sora, Veo, Runway and Kling for generative capture; traditional DI, edit and sound design for post; with sample sign-offs at each stage.
Demonstrating AI TVC capability
Concept films our team produced to demonstrate the cinematic ad capability of an AI-native production pipeline.
Honest delivery commitments
2–4 week delivery · 12+ language versions · 16:9 / 9:16 / 1:1 multi-format · 48-hour quote response.
Hong Kong company.
Global production.
Based in Hong Kong and serving global brands with senior advertising craft and an AI-native production pipeline.
Hong Kong
Office P, 18/F, Kings Wing Plaza 1, 3 On Kwan Street, Shek Mun, Sha Tin, HK
Come build the
pipeline with us.
We hire for taste, craft and curiosity — across direction, edit, sound and engineering.
Want to work together?
Brief us, brief us about a job, or just say hi.