Automotive
In Sync — Xiaomi SU7 Ultra
A brand concept film for Xiaomi SU7 Ultra around the theme 'In Sync', fully AI-generated.
- Year
- 2026
- Duration
- 62s
The Brief
The automotive brand needed a concept film in 4 weeks for TV, social, and OOH placement — traditional shoot timelines and budgets simply did not allow it.
Our Approach
We delivered a fully CG visual build via our AI pipeline — storyboards, key frames, virtual camera and material direction — all paced by a senior TVC director. Final version landed in three rounds.
The Result
4 weeks
Brief to delivery
6+
Cutdown versions
8
Language versions
9.4 / 10
Client NPS
Credits
The team.
Creative DirectorLea Wei
AI DirectorHiro Tanaka
DirectorMarco Chen
EditorNina Park
Sound DesignDavid Lin
ProducerYuki Sato
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