TL;DR
The regulatory and platform landscape around AI commercials is resolving faster than most agencies expect. Here's where things stand going into 2026.
Key Takeaways
- 01FTC signals 'label, don't ban' — disclosure standards expected before Q3 2026.
- 02IAB guidance is in draft; the major networks are updating spec sheets.
- 03Brands that move now gain 18 months of institutional knowledge over late movers.
Full article coming soon.
