TL;DR
The quality of an AI TVC is 80% determined by the quality of the brief. Here's the checklist we use with every new client.
Key Takeaways
- 01Specify 3 visual references, not one — AI responds better to a triangle of influence than a single anchor.
- 02Define what 'off-brand' looks like, not just 'on-brand' — the model needs negative constraints.
- 03Include a delivery format spec up front — output sizing affects every generation decision.
Full article coming soon.
