Other
Second Spring of Teeth
An abstract AI ad for oral-care, translating product function into pure visual imagery.
- Year
- 2026
- Duration
- 122s
The Brief
The client brought an unconventional brief: use a seemingly absurd concept to carry the brand storytelling differentiation.
Our Approach
We combined AI generation with editor-led human craft, keeping the unpredictability that makes work feel made — avoiding the templated AI look.
The Result
4 weeks
Brief to delivery
6+
Cutdown versions
8
Language versions
9.4 / 10
Client NPS
Credits
The team.
Creative DirectorLea Wei
AI DirectorHiro Tanaka
DirectorMarco Chen
EditorNina Park
Sound DesignDavid Lin
ProducerYuki Sato
Your Next Great Commercial
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