Other
Trust Me, It's Ugly Bee
A fully AI-generated, anti-formulaic absurdist ad — a playful sample of product-led storytelling.
- Year
- 2026
- Duration
- 46s
The Brief
The client brought an unconventional brief: use a seemingly absurd concept to carry the brand storytelling differentiation.
Our Approach
We combined AI generation with editor-led human craft, keeping the unpredictability that makes work feel made — avoiding the templated AI look.
The Result
4 weeks
Brief to delivery
6+
Cutdown versions
8
Language versions
9.4 / 10
Client NPS
Credits
The team.
Creative DirectorLea Wei
AI DirectorHiro Tanaka
DirectorMarco Chen
EditorNina Park
Sound DesignDavid Lin
ProducerYuki Sato
Your Next Great Commercial
Starts With a Reference.
Let's create something unforgettable.