TL;DR
Estée Lauder needed Skin Reborn in 12 markets. The traditional path was 6 weeks. We delivered in 6 days.
Key Takeaways
- 01Single-source generation with market-specific lip-sync eliminated the traditional dub pipeline.
- 02On-screen text and regulatory copy adapted per market inside the generation layer.
- 036 days end-to-end vs. 6 weeks traditional — with higher visual consistency across markets.
Full article coming soon.
