TL;DR
Nike's Peak Performance brief arrived on a Monday. Eleven days later, a 30-second broadcast master was in the client's hands. Here's how.
Key Takeaways
- 01Pre-production was compressed to 2 days by front-loading reference selection and creative direction.
- 02Generation cycles replaced a 3-day shoot — 40+ scene variants produced in 18 hours.
- 03Sound design ran in parallel with generation, not sequentially.
Full article coming soon.
